Jeansmania explodes on both the catwalks and the street. And it contaminates footwear

Among all the evergreens of fashion, jeans, or rather their fabric, is experiencing a second wind. Never, as on the latest catwalks for the current spring/summer season, have we seen so many total denim outfits, both for her and for him, where even the footwear shares the iconic fabric with the clothing. This is thanks to its versatility, because it can be malleable like the softest of materials, ensuring maximum comfort, thanks to the treatments that change its aesthetics, thanks to its continuous contamination with other fibres. And, finally, the recent evolution of jeans towards sustainability which makes them even more attractive for generation Z. Thanks to less invasive effects and treatments, which limit the use of chemical products or avoid the intensive use of water; in fact, ozone represents one of the new frontiers in product handling. Clothing companies are teaming up with suppliers of certified raw materials with low environmental impact, in a synergistic effort towards garments and accessories dedicated to a more responsible fashion and attentive to circularity.

Footwear also seems to love the denim used for various models: from Diesel’s stretch thigh-high boots and mules with a used effect, to a jewelled sandal by Jimmy Choo, to a RE49 ankle boot in denim recovered from the company warehouses, passing through a vast range of slip-ons, ballerinas, espadrilles, and sneakers, the proposals for this season satisfy all the needs and tastes of both women and men.