From its logo to its packaging and style, the brand is back with a new look
Vigevano-based shoe factory and owner of the brand Gardini Spirit, B.A.V. Shoes has acquired the Mache-based brand DonnaPiù to bring it back on the market after a three-year hiatus. The restyling has affected the brand’s logo, packaging and, of course, its product in order to reach out to a wider target group of female consumers. From SS 2024 the collection will grow including new styles and models designed for different occasions and contemporary new arrivals in trainers, loafers, pumps, flat or heeled sandals and slippers. This Vigevano-based company founded in 1939 has therefore decided to bring back the identity of a brand that had been missing on the market since 2020 and to relaunch it both in Italy and in Europe, ‘starting a new chapter in its history while fully respecting its tradition, working precisely on the combination of heritage and innovation’, as Paolo Scandalitta, Operations Manager of B.A.V. Shoes, pointed out.