Seminars and innovative high-tech solutions

In order to make exhibitors and visitors aware of the progress in the footwear industry, the MICAM X area in Pavilion 1 is a major hub where international speakers, guests and testimonials address current hot topics according to four principal themes: Art, fashion heritage & future, Trends & materials, Sustainability and The future of retail.

This year’s speakers include Italian and foreign professionals and experts, including Emily Moberg, Director, Scope and Carbon Measurement & Mitigation at WWF, who will address the topic of Sustainability and representatives from the most important schools of style and fashion such as the Istituto Marangoni, IED and Accademia Costume e Moda who will testify to the role and importance of education. Trends are the main focus of the Trends & Materials area set-up in collaboration with Livetrend and Lineapelle, while the Trends Buyer Guide powered by Livetrend explore next summer’s trends to help in the choice of trendy models. From this edition, MICAM will add to the buyer guide and the Trends & Materials area a special selection that will be featured in each edition of the event: the first one will be CEREMONY FOCUS, an in-depth look at the most suitable trends and footwear styles for formal events.

The Future of Retail area features 3 companies offering advanced solutions with a focus on 3D technology. Tailoor is the first white-label digital commerce platform to sell customised, Made to Order and Made to Measure garments online. The SaaS Tailoor platform provides an innovative purchasing experience with a 3D configurator. SafeSize is a retail tech company offering an innovative omnichannel 3D foot scanning and shoe recommendation solution that helps customers find the perfect shoe in physical and online shops, while reducing product returns and contributing to a sustainable future. FIBBL is building the world’s largest distribution platform for its self-made 3D shoe models, with the aim of helping shoe brands and retailers achieve commercial success.

The issue of sustainability will be addressed again in the VCS Verified & Certified Steps area; an area dedicated to the first certification mark for the footwear industry, granted to companies embarking on a process of assessment, measurement, and above all, improvement of their corporate sustainability performance in line with internationally recognised standards.