The book “Fashion Industry 2030” analyses the changes that companies have to manage due to environmental and societal concerns.

Everyone talks about them and the book explores them in greater depth: they are the most topical subjects that cut across the whole fashion chain: responsible innovation, transparency and traceability, circularity and collaborative consumption. They are discussed in the book “Fashion Industry 2030: Reshaping the future through sustainability and responsible innovation” by Francesca Romana Rinaldi, Professor at Bocconi University, which presents an in-depth analysis of the profound changes that companies must urgently navigate in order to respond to the now widely known environmental and social problems that lie behind the fashion industry’s value chains.

At the G7 Summit held in Biarritz in 2019, 32 brands from the fashion sector signed their commitment to the issue in the “Fashion Pact”, an important statement of a gradual alignment with the objectives of the UN’s Sustainable Development Goals (SDGs), which focus on three gaps related to the ‘environment’, ‘biodiversity’ and ’climate’. The commitment of 20% of the sector is very important, but it is not enough: the book explains that the road is still long, but that there is hope for the future of fashion, that should come around 2030.

Many company case studies and testimonies including those of Matteo Marzotto and Matteo Ward, who wrote, respectively, the preface and the conclusions to the book, are narrated in the book to show that already today there are numerous good practices being adopted and that companies’ approaches are gradually moving away from greenwashing to become truly strategic. Among the strengths of the book is the creation of a new model of circularity in the value chain called the “Renewed Fashion Value Chain”, developed around 6 points.

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