The influencer reshapes the sportswear brand’s heritage

Champion and Chiara Ferragni have collaborated to create a capsule collection that includes athleisure garments and a running shoe.

To seal the partnership, Chiara Ferragni’s iconic “eye” logo comes together with Champion’s “C”, alternating on the edges of each garment, from the softened finish of the logos to the distinctive patterned elements.

Crop tops, leggings, sweatshirts, shorts, T-shirts and shoes have been on sale since April the 20th both online and in selected multi-brand stores worldwide.