Stella McCartney: circularity and harmony with the environment

[On the cover: The limited-edition S-Wave trainer ]

Stella McCartney has always shown great consistency in her path towards eco-friendly fashion. Since the birth of the brand in 2001, her collections have always been free from fur and leathers, replaced from time to time by recycled and bio-based materials. Up to the recent launch of the new S-Wave brand, a symbol of circularity, balance, and harmony with the environment. A limited edition of clothing and accessories, included in the autumn-winter ‘22 collection and featuring a jacquard pattern, which represents a new chapter in the brand’s innovation. The shoe of the S-Wave line is a trainer characterised by an upper in a material derived from grapes, lining in post-consumer recycled polyester jersey, and a sole in pre-consumer recycled TPU.

The limited-edition S-Wave trainer

Each Stella McCartney collection is enriched with vegan footwear models, made in Italy, such as cowboy boots, characterised by the “Cuban” heel, in line with the Western spirit of the autumn-winter proposals. 72% of the pret-à-porter collection is made with sustainable materials, including organic cotton, Humana post-consumer recycled denim made from textile waste, recycled nylon, recycled polyester, Refibra™ fibres made from textile waste, regenerated cashmere, NATIVA, RWS and ZQ traceable wools.