An urban line dedicated to generation X
[On the cover: le calzature IXOS X ss 2023]
Born in the Marche footwear district in 1960, the Ixos brand (which belongs to the Malloni group) has been evolving ever since to assert its own identity, in line with the needs and tastes of various generations. In 2015, footwear was joined by the clothing collection to offer increasingly harmonious proposals. During Pitti Uomo, the IXOS X project debuted, dedicated to gen X, with a contemporary spirit, thanks to the slogans printed on the garments and accessories and the new logo that alludes to pop art. The core of the project, once again, are the shoes, the XD sneakers, available in vibrant shades and which draw inspiration from Los Angeles’ streetwear in the nineties and urban culture. The project will evolve with the introduction of capsule collections made in collaboration with nationally acclaimed artists.