A shoe representing today’s new lifestyles; a shoe to be worn round the clock.

[On cover: Marcelo Burlon County of Milan a/i 2019/20 catwalk and Marni’s shoe]

Sneakers have become a lifestyle, summing up the new informal way of dressing that is changing menswear today.
Streetwear and outdoor fashions are influencing classic style, which is now more “relaxed” in shape, combining high-tech and traditional materials.
And so sneakers become the passe-partout, stealing the show from ankle boots, army boots and lace-ups in next fall and winter’s wardrobe.

The luxury brands have made sneakers the central item in their collections, and even Italy’s historic brands have added gym shoes to their collections. The trend has been growing ever since 1984, when young people first started buying the famous Nike Air Jordans, setting off a bomb that has exploded from the world of technical footwear into fashion and lifestyles.

The sneaker sector is still growing, and a recent Grand View Research report estimates it will be worth more than 95 billion dollars by 2025.  This is why the Micam trade fair has decided to add the Players District to its September 2019 edition, focusing on sports and outdoors footwear, with plenty of performances in The Arena.


So when you do your shopping for the coming autumn and winter season, don’t forget to buy a pair of sneakers – whether it’s a timeless total white pair or one of the new “contaminated” styles, halfway between gym shoe and outdoor shoe or boat shoe. And be sure to remember: logos are back in fashion!