Design Week also involves footwear brands that host installations and interior décor objects in their stores
[On the cover from the left: products and projects in Pollini, Zanotti, D.A.T.E., Baldinini and Hogan’ shops in Milan]
Within the confines of Design Week, the link between furniture and fashion is once again celebrated and the Fuori Salone becomes a widespread theatre to present the homeware collections of fashion houses, but also an opportunity to reaffirm the link with design, hosting themed products and installations at various locations or in shops. A confirmation of the centrality of Milan in 360-degree planning and creativity, capable of attracting thousands of sector insiders and interested amateurs from all over the world.
Even the ‘Made in Italy’ footwear shops in the fashion district and in the city centre do their part and team up with some design players to present products and projects in their shops. Here are some to visit until the 23rd of April.
Giuseppe Zanotti and iGuzzini
The boutiques at Via Montenapoleone 8 and 22 host the pieces created for iGuzzini by Gio Ponti (the 1968 Polsino table lamp) and Rodolfo Bonetto (the 1972 Nitia lamp). Both lamps are part of the new “Italian Echoes” collection by iGuzzini, a re-edition of archive pieces renewed through the use of recycled materials and sustainable light sources. These design pieces harmonise in colour with the spring/summer footwear collection that is currently on sale.
Baldinini Love(s) Driade
The new Baldinini boutique in Via Spiga 26 becomes the setting for the ‘Love’ installation, the sideboard designed by Fabio Novembre, architect and artistic director of Driade. A sideboard that perfectly interprets the creed of its creator according to which “love is choosing yourself sight unseen, wrapped in an aura of mystery. Love is a faithful guardian of shared dreams, a container of possibilities”.
Hogan and The H Lab project
In the Via Montenapoleone flagship store, Hogan presents ‘The H Lab’, the project that brings together talent, creativity, and technology. A laboratory that invites you to experiment with the link between design and artificial intelligence thanks to the participation of Jacopo De Carli, artist and founder of DCJLAB, an eclectic personality who likes to call himself a shoemaker, but a shoemaker 2.0.
Pollini collaborates with Elena Borghi
In the shop in Via Spiga 15, on the occasion of its seventieth anniversary, the brand celebrates craftsmanship through the sculpture “Mani d’Oro” created by the creative and set designer Elena Borghi depicting a hand intent on sewing. It is covered with small bands of laser-worked leather in shades of gold, on the palm, and in different monochrome tones on the back. The hides used for the realisation of the work are totally recovered from previous processes, thus renewing the brand’s commitment to a sustainable use of resources.
D.A.T.E presents the Rabbit Chair by Qeeboo
The sneakers of the D.A.T.E brand, in the shop at Via Ponte Vetero 11, dialogue with the Rabbit Chair by Stefano Giovannoni for Qeeboo. The chair, witty, but also comfortable, takes its inspiration from the rabbit, a symbol of love, fertility, and sweetness.