A capsule collection of bags and t-shirts marks the brand’s debut in lifestyle
The D.A.T.E store in via Ponte Vetero 11 in Milan reopens on the 25th of May with a new look, curated by the creative director of the brand Emiliano Paci together with the architect Valentina Magnolfi of Studio Santa Maria Magnolfi. The restyling focuses on a minimalist and contemporary aesthetic: neon design lights, plexiglass surfaces for the shoes, reflective surfaces, white and natural wood for the walls, and steel details. Always in the foreground are the sneakers, which characterise the Tuscan brand born in 2005, to which is added in the store a capsule collection of bags and t-shirts with the brand logo, which marks the brand’s debut in lifestyle.
“A fundamental step in strengthening the path we have undertaken” – explains the creative director – “and to make our identity clearer”.