The Istrice line

[On the cover: adv campaign – Giovanni Cardinali in the middle]

Born in California in the Sixties, the skateboard, that is a board with four wheels, was invented to allow surfers to practice their sport even in the absence of rough seas. Having become an Olympic discipline for the first time at the recent Tokyo Olympics, skateboarding and all the images that come with it have inspired Premiata’s Istrice footwear line, which has chosen the Marche surfer Giovanni Cardinali as its ambassador. The Andy model, the star of the collection for autumn-winter 21/22, has a box sole and a leather upper with colour details on a white base. The sneaker is characterised by a frieze that represents the graphic stylisation of a rippled wave that accompanies the Premiata logo.