Pierre-Louis Mascia and Diadora together for Vizir sneakers
The name of the capsule collection is in itself a declaration of intent: Vizir evokes Persian imagery where culture and art, ancient Asian prints and techniques merge, such as ikat for dyeing fabrics. Within the Vizir collection by Pierre-Louis Mascia for Spring/Summer 2023, presented at Pitti Uomo, the French designer joins forces with Diadora for the design of sneakers, to complete the total look for men and women. Prints are part of the brand’s DNA; it was created in 2007 through the collaboration of the Ugliassi brothers, owners of the Achille Pinto silk printing factory in Como, with almost ninety years of excellence in the sector. The debut began with a series of scarves and then grew into a real lifestyle proposal that includes apparel and accessories. Pierre-Louis Mascia, trained as an illustrator, uses collage techniques to create intricate patterns that he prints on wearable objects. The Vizir capsule collection, inspired by the world of sport, will be available to the public starting from January 2023.