The ‘Lagom’ sneaker with a reduced C02 footprint is born

The outdoor brand Garmont enters the lifestyle world by committing itself to the green cause and reducing its environmental impact. To do this, it could only choose a B Corp certified partner committed to the design of responsible products, which already has 70 collaborations with fashion and sportswear brands to its name. Thus, comes into being the collaboration with the ACBC company and the result is the ‘Lagom’ sneaker, proposed in a low- and mid-version, for men and women, in natural or recycled materials, designed for everyday use and in perfect balance between outdoor and urban. “The volumes are large and typical of street footwear” – explains Davide Calcagnotto, general manager of Garmont – “but elements such as the toe cap, the fast lace closure and the blocks carved into the tread are specific to the outdoors and to the type of mountain shoes that distinguishes us. The green ingredients are found in the RePET upper, obtained from plastic bottles, in the BioEVA midsole with biobased material derived from sugar cane, and in the ReRUBBER tread derived from rubber waste”. Gio Giacobbe, CEO of ACBC, goes into more detail on the environmental responsibility front: “This shoe has a C02 impact reduced by 30% and is made up of approximately 50% green materials. Our mission is, in fact, to assist those brands, as in Garmont’s case, which intend to start a conscious production path through capsules collections or targeted product lines. Looking to the future, the entrepreneur 2.0 must now take into account not only the ethics of the company, but also the product, naturally without forgetting the style and performance of the footwear”. Assets that will contribute to increasing the perception of sustainability in consumers, who are increasingly attentive in their choices of sustainable garments and accessories, and a philosophy of investment from those same companies that have growing turnover: ACBC closed its 2022 financial statements with +132% compared to the previous year and the Garmont group’s turnover in July marked a +16% increase compared to the same period a year ago