Peruse online with special 3D rendering, select a colour then place your order with the artisans at the factory in San Mauro Pascoli. Sergio Rossi has introduced this process for one of the brand’s iconic models: the Godiva pump with ankle strap and v-cut front. In this way the company is stepping closer towards the digitalisation of the production and creative process, based on 3D sampling. With the Virtual Collection the brand aims to reiterate its green approach, saving around 30% of costs for the production of samples. Riccardo Sciutto, CEO, explains how “Combining company development with the need to adopt sustainable policies in environmental and social terms is the challenge of our tomorrow, the only concrete way to continue achieving important results”.
