During lockdown, companies find new ways to be closer to stores. Thus, Vic Matié launched their shopping sessions and, starting from the 19th of March, talent and digital creators selected by the creative director of the brand, Silvia Curzi, will share on their Instagram accounts the shopping experience they had with the spring/summer 2021 collection in the stores that sell the brand’s products. This is an in-store digital event for which Vic Matié has chosen to collaborate with the start-up ‘./THESHHHOP’ through which the brand has put the global distribution chain of its physical stores online, creating a large virtual showcase at the European level with geolocation and the possibility to collect and return shoes in the stores. Digitisation and consumer experience represent, therefore, the path chosen by the Italian company as part of its 2020 strategy.