Walk Your Way is the message promoted in the new campaign by Micam, which is scheduled to take place from September 17 to 20 at Fieramilano. At a time of increasing difficulty in engaging in trends and fashion discourse, amidst green urges and vintage enthusiasm, incitements to buy less and better, Micam’s campaign suggests following your own style and choosing your shoes in complete freedom, favouring authenticity and individualism, The campaign, produced by MM Company and Laureri Associates under the art direction of Barbieri Magalini, involved director Marco Gradara and street-photographer Federico Ghiani. The fashion film and campaign images have a dynamic and contemporary look&feel, also thanks to the outfits selected by stylist Nicola Pantano from the clothing and accessories collections of promising new designers.
