There is still time for Micam, scheduled from the 20th to the 22nd of February 2022, but the next of the #micamtales has already been unveiled. The second chapter of the event’s communication campaign is called “Glamorous Magic” where the star has a spell cast over her. Magic that gives her a new look for the party, complete with a pair of glass slippers embellished with diamonds. A campaign, developed with the creative direction of MM Company and accounting by Laureri Associates, which previously had garnered 40,000 followers on Facebook with 54,000 interactions and 30,000 followers on Instagram. An example of how the community of footwear enthusiasts is attentive to storytelling even when it comes to a trade fair event. Still on the subject of digital, the Micam Milano Digital Show, the platform where companies and buyers from all over the world met virtually to do business, ended on the 15th of November. Over 250 collections for a total of 15,000 products were seen by 4,000 visitors, confirming the success of the new phygital hybrid formula.
