Italy’s fashion fairs are ready to embark on the second half of the year with a series of editions involving the entire supply chain. In the face of widespread uncertainty, their appeal to the government is unequivocal: they ask for certainties, so that they can go ahead and confirm the events planned for June and September, in full respect of the rules and health protocols. A request that is shared by the organisers of the Pitti fashion shows (men, children, textiles and Taste), Milano Unica, Micam Milano, Mipel, TheOneMilano, Lineapelle, DaTE and Homi Fashion&Jewels Exhibition. All these fairs take a long time to plan and organise and, if the current uncertainty continues, the entire autumn season risks being jeopardised. The fashion sector is of vital importance to the economy, given that, according to CFI (Co-operative Financial Institution) estimates, it generates a turnover of 60 billion euros per year; and yet it receives little attention on the part of the Government. Since these trade fairs are not open to the general public, the risk of mass gatherings is non-existent; whereas, preventing them from taking place means hindering the resumption of overseas trade and promotion of the ‘made-in-Italy brand’, which is so essential for our country’s economic recovery.
