Presented during the previous edition of theMICAM and produced by the Consorzio Vero Cuoio Toscano, the Niente per caso short movie (filmed to celebrate one of the excellence elements in Italian handmade items) was shown just a few days ago during the China Fashion Week in Beijing.
The film, in which the main character is played by the actress Caterina Murino, was awarded the prize as “best short movie dedicated to Made in Italy in 2016”. The prize was given in the presence of Antonio Quirici (the head of the consortium), Giuseppe Maria Perricone (general secretary in the Economic and Trading Office in the Italian embassy in China), Filippo Petz (Trade Commissioner of the Beijing ITA office) and Tommaso Cancellara, General Manager of Assocalzaturifici and CEO of theMICAM.
