To publicise his new Fall-Winter 2016/17 collection on Instagram, Sergio Rossi has chosen the illustrations of Costanza Theodoli-Braschi. The brand and the illustrator both have the same Italian origins but above all they share an elegance and creativity that manifests itself in ultra-feminine footwear and in the artist’s delicate drawings.

A new way to tell a story in which the protagonists are legs and footwear, portrayed with seasonal colors and decorative details, with a perfect balance of humour and playfulness. The project, which takes the form of 10 illustrations, was launched on 4 May on Instagram, the social media most widely used by the fashion world for brand storytelling and attracting new consumers.