The international ‘Fosun Fashion Group’, which counts brands such as Lanvin and the Italian Caruso amongst its portfolio, has acquired 100% of Sergio Rossi, formerly belonging to the ‘PE Investindustrial’ fund. The transaction is subject to customary regulatory approval and is expected to be closed over the summer. Another illustrious Italian name, founded in 1951 in San Mauro Pascoli, passes into Chinese hands and enriches and completes the strategic luxury brands of the Fosun Fashion Group. For the ‘Made in Italy’ brand, which relies on a worldwide distribution network of 64 stores, including 45 directly owned stores in luxury locations throughout the EMEA area, Japan and Greater China, a new chapter and new perspectives are opening for growth supported by targeted strategic actions. Will the company be able to maintain and stay committed to its Italian DNA, with deep roots in the district? “My commitment” – explains CEO Riccardo Sciutto – “is to stay, to continually defend our DNA, using their international power to tell the story of the brand on a global level with even more strength and determination”. As well as the history and quality of the brand, the Chinese are also fascinated by its archive which, as Joann Cheng, president of the Fosun Fashion Group explained, “we were mesmerised by, because it has been meticulously renovated and digitised, with over 13,000 documents, and has over 6,000 historical shoes which are kept as inspiration for future collections”. An asset to defend and pass on to future generations, as a symbol of a heritage that has ‘Made in Italy’ roots.
SergioRossi’s ADV Campaign