Buyers from Russia and the entire CIS area can preview the collections at the Obuv ‘Mir Koži event, as well as MICAM Milan, which takes place from October the 22nd to the 25th at the Moscow Expocentre.

This edition, part of Assocalzaturifici’s efforts to promote ‘Made in Italy’ with over 130 Italian brands represented, has been visited by the Prime Minister Giuseppe Conte today, the 24th of October, on the occasion of his trip to Russia to meet President Putin.

Italian footwear industries are asking to the Italian government to remove the sanctions and increase funding for the promotion of ‘Made in Italy’ in collaboration with ITA Agency, which is involved in the study, profiling, and selection of qualified operators from the Russian Federation. The current strategy of Assocalzaturifici and ITA Agency involves an important mapping of the new retail universe, formed in Russia after the crisis and the subsequent transformation that has occurred over recent years so as to segment the distribution of the fashion footwear-clothing sector and to target ever-more specifically actions at those buyers who have the greatest growth potential.