The theme of the men’s and children’s shows is ‘Pittiway’ which is intended to capture how many ways and solutions can be found in a complicated moment like the current one. To this situation of uncertainty and difficulty linked to the problems of supplying raw materials, burdened by rises in costs, as well as by energy costs.
Pitti Uomo, scheduled in Florence from the 10th to the 13th of January 2023 with the collections for A/W 23/24, responds with a great liveliness of proposals, collections, and events of the approximately 760 brands present at Fortezza da Basso and divided among the various sections and souls of menswear. Just to name a few: the new ‘The Sign’ section with objects and furnishing accessories, ‘Pitti Pets’ dedicated to accessories and lifestyle for pets, ‘I Go Out’ or the area that interprets the contemporary trend of outdoor style. The guests of this edition are the designer Martine Rose of Anglo-Jamaican origins with her men’s fashion inspired by music and London’s multiculturism, Jan-Jan Van Essche with his concept of a fluid, essential, and genderless fashion that the designer will bring for the first time to the catwalk. Among the Special Projects, Pierre-Louis Mascia – also at the trade fair – will be the protagonist of an event at Palazzo Antinori entitled ‘Philocalie’ which encompasses art, fashion, and culture, expressed through the fabrics of Achille Pinto who will celebrate 15 years of partnership in 2023 with the brand. Inside Palazzo Finlandese there will be the Vain brand, the interdisciplinary design project founded in 2019 in Helsinki by the artist and creative director Jimi Vain, which fully represents what it means to be creative in the digital age, combining quality materials, a gothic aesthetic inspired by rap, metal and nu metal culture, and strong silhouettes. At Pitti for the first time, is also Chateau Orlando, a brand of clothing, accessories, home decor and lifestyle born from the creative idea of the English artist and designer Luke Edward Hall. Double presence for Japan: through the participation of 11 companies in the J?QUALITY FACTORY BRAND PROJECT and in the JLIA JAPAN LEATHER BOOTH space with a special participation that brings to Fortezza da Basso six leading brands in the leather sector, which stand out for their high quality and design of the collections.
Pitti Bimbo, on stage from the 18th to the 20th of January, focuses on the transversal nature of the newborn and junior world, bringing into the spotlight clothing and accessories as well as design, beauty, and books. The focus on sustainability in the ‘I Want to be Green’ area is confirmed as central to this edition. Street style is back among the emerging trends, while the ‘Apartment’ project, dedicated to the most original international brands, is presented in an increasingly contemporary guise. ‘The Nest’ is the section reserved for small brands with dynamic and creative proposals, while ‘Pop Up’ brings new and trendy product segments into the limelight.
There are 250 brands present in Fortezza da Basso, of which about 70% come from abroad. Among the events, the Monnalisa catwalk is on the first day of the show.
An image of the new Pittyway theme
