Sneakers in the metaverse: Nice Footwear, a company that develops, produces, and distributes international brands of footwear for sport and leisure, enters the virtual world. And it does so with a showroom where an avatar will be able to experience an immersive experience within a space inspired by the Milanese location in Via Montenapoleone, with futurist architectural references. In this way, Nice Footwear offers the opportunity for partner companies and customers to build their own atelier within the virtual universe of the metaverse. The showroom was built on the Roblox platform, one of the most used as a gateway to the virtual world: adapting to any device, with any wattage, it is highly accessible as well as versatile. “Landing in the Metaverse means accessing a global and constantly growing market: we have decided to be present because we want to explore new business models and new ways of interacting with customers” – explained the president and CEO Bruno Conterno – “ours is not yet a commercial platform, but an attractive and interactive space in which to share our values and show products to partner brands”.


Nice footwear’s showroom on Roblox