Physical trade fairs are back in September and Milan Fashion Week is back too, dedicated to spring-summer 2021 for both womenswear and menswear, with a hybrid formula that includes – spread over the week from the 22nd to the 28th of September – 64 catwalks, of which 23 will be physical and 41 digital, and 61 presentations (including from footwear brands) of which 37 will be in situ and 24 online.
An act of courage, as the president of Camera Moda Carlo Capasa defined it, and a strong signal of the sector’s recovery, in compliance with all the relevant health regulations.
In addition to the brands that have historically been present, for the first time Dolce&Gabbana will catwalk under the aegis of Camera Moda and, a momentous and prestigious novelty, Valentino have exceptionally chosen to hold their catwalk in Milan with a co-ed collection for men and women.
The brands present for the first time in the September catwalk calendar are Redemption, Sindiso Khumalo, MM6 Maison Margiela, Ji Won Choi, with digital content, and shi.RT by Tommaso Aquilano and Roberto Rimondi, with a physical show.
As always, much space is left for youngsters: from the brands Drome, Simona Marziali-MRZ and Gilberto Calzolari, supported by Camera Moda together with Confartigianato and ICE, to the new generation of ‘Made in Italy’ designers both of the ‘TogetherFor Tomorrow’ project (Marco Rambaldi and Vitelli) and of ‘Camera Moda Fashion Trust’ (Act n° 1, BLAZÈ Milano and Coliac).
A catwalk at Permanente (the location where the fashion hub is located with other emerging designers) is also dedicated to the schools participating in the Milano Moda Graduate event.
There is also a focus on Lebanese designers, as a sign of solidarity with the nation hit by the tragic explosion in August, who will participate digitally, and on Hungarian designers with 5 brands present at the Fashion Hub.
All of the fashion week’s initiatives are supported by digital channels and social networks, which amplify the events all over the world.