This year, September will be the month with most trade fairs – given that all the June fashion events were rescheduled two months later. Micam has always been a coveted appointment on the September trade fair calendar. This year the fair is scheduled from the 20th to the 23rd at Fiera Milano Rho, alongside other fairs dedicated to accessories, clothing and women’s and men’s catwalks – held conjunctly, given the exceptionality of the times we are currently living in.

In this edition of Micam, opens the second chapter of the #micamtales series, the campaign centred on fairy tales. The organisers are considering new initiatives designed to support the sector, which has been deeply affected by the health emergency and is still in recovery.