Their largest flagship store in Europe has recently opened in Milan, in Corso Garibaldi 1. Designed by Fabio Novembre, it spreads over 450 square metres on two levels with a part dedicated to the “El Bar del Polo” bar-restaurant in partnership with El Carnicero. A true experiential hub, a reference point for the game of polo in Europe and for its community. If La Martina has Argentine roots, the brand is known all over the world for the culture of this sport as well as for its collections of clothing and accessories, which are present in the store. Among the services offered, there is also equipment for professionals or for those who want to get closer to polo, and an area dedicated to travel where it is possible to organise a trip to Argentina. “It is a new community store format” – explains Lando Simonetti, founder of the brand – “capable of offering the customer personalised and centralised experiences and recreating the Argentinian atmosphere, but with attention to the Milanese sensibility and a gaze projected out towards the world”.
MADE IN ITALY BRAND SHOP
La Martina in Milan, beyond the shop
16 March 2023
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