Fashion and sport feature in Lotto’s short film

As a way of enshrining the ever-closer link between fashion and sport, Lotto has entrusted the English director King ADZ with the launch of the Athletica SS2020 collection.

Thus, ‘The Runner’ is born, a short film that deals with urban identity, new generations, their musical tastes, and their styles, interpreted by the actress Kaiya Stone and by international influencers including Hush, Donae’o, Gunther Celli, Il Tre, Ensi, and Vivi Marcucci.

“The Runner” – explains the director – “is the story of an English girl who dreams of travelling the world, while spending the day on the streets of London making deliveries for her faceless ‘boss’, who communicates only through text messages. The only certainty she has is the present and street culture: street art, street sounds, streetwear. London envelopes her and, thanks to Lotto, soon turns into Milan”.

The full film will be available on the website from the 5^th of March along with all the extras, glimpses from backstage, and interviews with the stars.