To present the A/W 21/22 collection, which revolves around the combat boot, Cult has chosen the formula of a music video clip in two episodes, directed by the Roman director Giulio Rosati, which boasts collaborations with artists including Ghali, Maneskin, Fedez and Achille Lauro. The message aims to underscore the rock identity of the Italian brand by setting the shooting in Piazza Olivetti in Milan, an urban forest of 13 thousand square metres, characterised by paths illuminated by LED lights and lakes, a location that intercepts the desire to return to nature, in the city. The multi-ethnic cast of five young people, who wear the Cult combat boot, are synonymous with social and cultural inclusion, a theme very dear to today’s fashion crowd. The link with the world of rock and music was also reaffirmed by the company through its partnership with the new edition of XFactor 2021 for which Cult provides the footwear for the young musical talents.