Fashion and music have always been a winning combination that often takes the form of a special edition of footwear. The latest addition is the Bikkembergs x Fedez unisex sneaker, on sale from the 15th of June.
The singer who has over 60 platinum discs, considering both albums and singles, took part in every phase of product development, including the packaging that includes a double lace and a rubber charm in the same colour as the upper. The collection combines the sportswear heritage of Bikkembergs with Fedez’s urban image, as well as the element that is dear to him – the flame – which appears printed all over the upper.
The chosen colours are pop pink, vibrant green and bright blue, all of which are used for a fading effect inspired by Los Angeles street style.
The shoe is also characterised by the use of an exclusive logo, designed by Fedez to celebrate the collaboration, flanked by the brand logo reproduced on the heel, tongue and soles of the shoes.
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