In 2012 the prestigious Italian brand Baldinini began officially collaborating with Miss Russia, creating the shoes worn by the competitors in the finals of the beauty contest.

The partnership was renewed year after year, and in the finals of the 2016 edition, held on April 16, the winner (Siberian eighteen-year-old Yana Dobrovolskaya) and the other 49 finalists all wore a pair of Baldinini shoes created specially for the occasion.

The brand was one of the first to go into the Russian market, more than twenty years ago, and is now sold all over the country, with more than 90 stores.