An important milestone, the 100th edition of Pitti Uomo, this time together with Bimbo (childrenswear). The specially created logo could also be read backwards – 001 – to symbolise the in-person reboot of the event, after the period of the pandemic. At the Fortezza da Basso from the 30th of June to the 2nd of July, 315 men’s and 74 children’s brands (subscriptions are still in progress) with spring/summer 2022 collections can expect a turnout of around 8,000 buyers from Italy and European countries. Although the event is reduced in terms of the number of exhibitors and visitors, there is no shortage of excitement and novelty. Among the initiatives of Pitti Uomo, for the first time the collaboration with ‘Assopellettieri’ takes shape for the launch of the ‘Mipel Lab’ project, in partnership with ‘Lineapelle’, designed to promote the excellence of ‘Made in Italy’ production in the leather goods sector all over the world. It is a large “multimedia sculpture” that expertly mixes video contributions dedicated to the various companies and material elements linked to fashion trends. A special guest will be the South African designer Thebe Magugu with his collection, characterised by the freshness of a multicultural and multidisciplinary creativity, and at the same time by an ethical and social commitment. Sustainable fashion is back with the ‘Sustainable Style’ project with a selection of 15 brands that create and produce following principles of eco-responsibility. An absolute novelty is ‘Pitti Studios’, a photo, video and storytelling content production service, designed to enhance brands’ proposals from a social and digital media cross-channel perspective, on ‘Pitti Connect’ and on the platforms of the exhibitors themselves.
Pitti Bimbo is housed in the Monumental Districts and the Ghiaie Pavilion, organised as a concept store, where different worlds coexist, connected by their shared interested in style. Some children’s collections, on the other hand, are exhibited together with those for adults, for the first time gathered in ‘families’, such as Herno or Invicta. For the children’s sector, too, sustainability is fundamental and is realised through the “I want to be green” project which also sees the commitment of Naturino with a capsule created in collaboration with Cuoio di Toscana, the association that brings together the tanneries of the region who have chosen sustainability. The experience of physical trade fairs is supported by the ‘Pitti Connect’ digital platform which amplifies and completes the content that is present in Fortezza da Basso.