Contemporary concept for the San Mauro Pascoli brand

Baldinini opens in the ‘Spiga 26’ space, a new shopping destination in the heart of Milan. The boutique, which will be inaugurated during design week, occupies an area of 150 square metres distributed over two floors and offers a contemporary concept, designed by the Prisma company with the contribution of the architect Stefania Tognoloni. A neutral and sophisticated space with LED video walls that offer the visitor an immersive experience. “The opening of the Spiga26 flagship store is part of our development and renewal plan which provides for new and important openings in the main European cities” – explains the CEO Christian Prazzoli – “The concept originates from the declination of our new logo, symbolised by the monogram B, which becomes the common thread linking the past 110 years and the future”.