Choose from models, colours and materials in one simple click

A startup in the age of Covid: the Myshoepassion Venezia project first took shape last December, when meeting with suppliers, touching leather and examining finishings was still possible. Then came the closure of factories in March and the emergence of digitalisation as the only bridge between ideas and their physical creation.

Patrizia Carlevaro and Stefania Caprara never gave up and continued with their project, despite both coming from two worlds light years away from footwear: Patrizia from pharmaceuticals and Stefania from finance. Two Italians in Geneva, with the same passion for shoes and an awareness of how only Italian design can satisfy quality, beauty and comfort characteristics. Patrizia Carlevaro explains how “in Geneva we could never find shoes we liked in shops and so the idea of creating a startup came about, to offer shoes and bags that satisfied the requirements of women. How? By enabling them to create their own pair by selecting the heel, tip, materials and colours. All this online, skipping distribution steps and thus containing costs.”


Indeed on myshoespassion website you can choose from 26 models including ankle boots, pumps, slingbacks, sandals, ballet flats and sneakers, along with 10 bag models, with the possibility to match them with footwear.  All this in a vast range of colours and leathers (printed, laminated, patent, suede, velvet, satin, glitter), just one click away, pending 3D model display on the website. If desired colours or models are not available in the proposed selection they can be requested and created by sending a photo of your dream shoes. Customisation options also include the possibility of printing your initials on the insole.

Dalla scelta alla calzatura finita passano dalle 2 alle 3 settimane e i costi variano dai 150 euro ai 250 per gli stivaletti. “Tutto questo è reso possibile dalla flessibilità delle aziende venete, tanto che nel logo compare anche la scritta Venezia, scelte come partner del progetto – precisa Patrizia – e dalla presenza sul territorio di una filiera che consente di approvvigionarsi agilmente di pellami e componenti. Un innegabile punto di forza del made in Italy”.  E se il sito è attivo solo da un mese, già sono state consegnate borse e scarpe, anche soddisfacendo richieste di donne esigenti con qualche problema ai piedi. Perché tutto si può fare, tranne che rendere le scarpe, essendo il risultato di produzioni personalizzate.

Flavia Colli Franzone