Mittelmoda: a springboard for youngsters

The first steps of future creatives begin right from Micam (the exhibition dedicated to footwear held from the 18^th to the 20^th of last September in Milan) which hosted the 2022 edition of The Fashion Award of the International Lab of Mittelmoda. The winners of the various categories have shown that they know how to combine creativity and innovation in both clothing and accessories. And Micam, with the support of Confindustria Moda, confirmed itself as the right stage to launch these young people into the fashion supply chain, as underlined by the president of Assocalzaturifci Giovanna Ceolini and as confirmed by the president of Mittelmoda Matteo Marzotto. “Italy is a great district of know-how” said Marzotto “which needs young people, and the Lab wants to become more and more an incubator for attracting and discovering creative talents, but also for craftsmanship, which is important for all the supply chains of ‘Made in Italy’ – that is, fabrics and materials, clothes, knitwear, bags, shoes, eyewear, accessories, leather goods, jewellery. It also wants to encourage important and essential professions for production, for example pattern makers, web marketing, content digital marketing, etc. All followed by particular attention to sustainability. In this process of supporting young people, however, not only our efforts are enough, but the government must also do its part and support the fashion system”.

International Lab of Mittelmoda – The Fashion Award

Among the many cash prizes awarded, the absolute “Innovation” prize of 10,000 euros, offered by Confindustria Moda and the Italian Textile Foundation, was awarded to Luca de Pra’ of the IED, the absolute “Creativity” prize of 5,000 euros, offered from Camera Moda, was won by the Swiss Thomas Clement of Central Saint Martins, UK, while among the sector prizes, the “Bag & Shoes Award” of 1,500 euros, offered by Micam and Mipel, went to Camilla Mannini of the Modartech Institute.