Enterprise Japan opens a pop-up store in 10, Corso Como during fashion week
[On the cover: Blanco x Enterprise Japan]
The brand evokes Japan, but its origins are in Italy, in Civitanova Marche where it is produced. The streetwear mood, born and developed in the land of the Rising Sun, is the common thread of the Enterprise Japan sneaker and clothing collection, while its reliance on ‘Made in Italy’ ensures quality and skill in realisation. In fact, the brand was founded in 2021 by the Marche-based company Eli Group, specialised in the production and distribution of footwear (including Liu Jo), founded in 2016 by Marco Marchi and Maurizio Croceri and headed by EIH-Excellences Italiane Holding. That, then, is why the sneakers are made with fine leathers, the upper is enriched with coloured silk-screened inserts and details, the sole is non-slip, the tongue is in lined sponge, the embroideries and the heel tab are in contrasting colours. The apparel proposal, created to complete the footwear, soon became a collection in itself; consisting of t-shirts, sweatshirts, puffy jackets, and sweatpants. For the first time, Enterprise Japan opens a pop-up, during fashion week (20th-26th September), at the concept store 10, Corso Como in Milan and for the occasion, together with the boutique, a limited edition capsule collection has been developed. 20 pairs of sneakers available in two models: one in total white with the 10 Corso Como logo airbrushed onto it and the other made with a special contrasting tag on the tongue, available only in store from the 12th of September. To celebrate the launch, there will be a party with brand testimonial Blanco in attendance, who will meet with fans.