Among the special prizes awarded at the event was the Shoes Award, sponsored by MICAM. Out of competition, the top-rated sneaker at the Plug-Mi event also featured on the catwalk
[On the cover: Frederick Liederley’s fashion show]
International Lab of Mittelmoda was created to pool a network of international Art&Design schools and colleges, to support the research of new designers, promote and develop global creativity. A mission shared by Confindustria Moda, the Italian Federation grouping companies in the Textile, Fashion and Accessory industry (including Assocalzaturifici), which has reconfirmed its role as strategic and organisational partner of the event hosted at MICAM, also for this edition. The initiative has also been supported by institutions within the industry institutions, such as Fondazione del Tessile Italiano and Camera Nazionale della Moda Italiana. The works of the young finalists, enrolled in some of the most important Fashion Schools and Academies around the world, were selected from hundreds of entries by a jury headed by Matteo Marzotto, President of International Lab of Mittelmoda, who reaffirmed the role of Mittelmoda as a showcase for international talent with the aim of attracting the young, who are of such importance to companies in the fashion and accessory supply chain, and sparking their interest not only in the role of the stylist, but also in the many potential careers relating to Made-in-Italy, such as pattern making, web marketing and sustainability. The focus on training young people for a variety of professional roles, even those that are less known and valued but equally fundamental to the industry, has long been promoted by Assocalzaturifici and reconfirmed by President Giovanna Ceolini by its support of the initiative organised at MICAM. MICAM itself awarded the Shoes Award of 1,500.00 Euros to FREDERIK LIEDERLEY, a young Norwegian designer enrolled at the Royal Academy of Fine Arts Antwerp, who also won the TheOneSeasonless Award sponsored by TheOneMilano, for the collection that best interprets the seasonless concept.
Among the other awards in the accessories industry, the Bag Award of 1,500.00 Euros sponsored by Mipel went to the Italian designer BEATRICE CIOCCA, enrolled at the Accademia Costume & Moda, who also won Lineapelle’s Italian Leather Award, while Mido’s Accessories Award went to the South Korean WOOSUNG JUN enrolled at the Savannah College of Art and DesignAccessories. The two absolute awards – the Innovation prize of 10,000.00 Euros and the 5,000.00 Euros Creativity prize – sponsored respectively by Confindustria Moda together with the Italian Textile Foundation, and Camera Moda, went to Italian designers FRANCESCO MATERA & ALESSIO BALDASSERONI enrolled at IED and to KYLIE ROSE CARROLL from France, enrolled at Parsons Paris.
Also on the catwalk was the top-rated shoe at Plug-MI
MICAM was preceded in Milan by the Plug-Mi event, which took place on 9-10 September at Superstudio Più. The Urban Culture Festival, conceived and promoted by Fandango in partnership with MICAM Milano, was a unique event, bringing together a large community of fans, influencers, TikTokers, artists and special guests. In the spotlight were footwear and clothing from sports brands that launched new models at retail prices, also offering the public the opportunity to customise them directly at the fair. On that occasion, a Micam trainer capsule consisting of four pairs of shoes made by Ars Sutoria students was presented. The Plug-Mi audience voted and made their choices and the winner took to the catwalk at MICAM, out of competition, during the International Lab of Mittelmoda. The model that was most voted by the public was by Elisabeth Sieh.