Rodo’s shoes and bags, interpreted by young international artists

[On the cover: the illustration by the artist Hossein Borojeni]

It is not only the lens of photographers that is able to capture and immortalise the beauty of products that are art-like in their quality and accuracy. Illustration, with its elegant stroke, in addition to portraying, interprets the feelings of the artist. Thus, Rodo – a footwear and handbag brand with an artisan’s soul that dates back to 1956 and known for its wicker creations – established the “Rodisegno Prize-Drawing an Icon” award involving, in collaboration with the online platform Fida Worldwide, six young, international artists. Connie Lim, Chris Gambrell, Ekaterina Demina, Joanna Layla, Kelly Bailey, and Hossein Borojeni were asked to reinterpret six iconic Rodo products, to promote art and culture amongst new generations. The projects were unveiled at Casa del Manzoni during Milan fashion week. The winner of the contest, chosen by an international jury, was Connie Lim, who won a cash prize in support of the professional creative work of new illustration talents.