Inclusivity and circularity are the values underpinning the new made in Italy brand
The brand created by Pamela Costantini and Domitilla Rapisardi is called IINDACO with two ‘i’s, representing the number 11, November, the month when they were both born. Indaco, meaning ‘indigo’, is the shade of blue that appears at that very moment when evening slides into night. That very moment when women move from work to relaxation, from the minimalism of the daytime to the elegance of the evening. The brand, in fact, works with three timeframes to meet these needs: 11am, the time for work; 5pm, the time to get ready for an aperitivo or event; and midnight, when the night explodes and we seek out charm and seduction.
“Our mission”, said the founders of the brand, “is to innovate the luxury sector by experimenting with a model based on the circular economy and creating a community of women who share the same values and concepts that speak of tradition through innovation and comply with the rules of a more virtuous economy”. Naturally tanned leathers are therefore the order of the day, but soon the brand will use waste from the fish market, like eel and salmon skins, and finally leather regenerated from the leftovers of the tanning industry.
The first collection, presented at Super in February, is called “L’ora Blu” (The blue hour) and is inspired by rationalist architecture with sophisticated details stolen from the world of men’s footwear. There are a limited number of models, but they are all well-defined: a harsh, seductive pump with a 7.5 cm or 10 cm heel, lace-up ankle boots, knee-high boots, soft satin babouches, captivating D’orsay shoes and heeled slippers. The materials include moire fabric in burnt tones, forest green, black and sky-blue, smooth calf leather and printed coconut fibre. The heels are geometric and, in some models, decorated with micro-crystal flames, square tips alternating with thin tips. What brings the collection together is the painstaking attention to detail and the construction, defined by made in Italy expertise and manufactured in San Mauro Pascoli.