A new print, drawn from the company’s archives, for garments and accessories to celebrate the Chinese New Year

Much more than just an ‘animalier’ mood: the special Gucci collection – flanked by a dedicated campaign – pays homage to the majestic feline, protagonist of the Chinese New Year, with a series of new prints. The prints are a reinterpretation of an archival design from the end of the 60s by Vittorio Accornero – the artist and illustrator who created the Flora motif. The tiger is depicted against a multicoloured background of foliage and flowers in a pastel colour palette. Bridging the past and future, the collection goes beyond fashion and reaffirms the creative director Alessandro Michele’s interest in nature and in this endangered animal. The tiger appears on a wide range of garments and accessories in the form of all-over prints, Gucci Tiger writings, patches made with handmade embroidery and crochet techniques, as well as in the hand-painted double G. A magnificent obsession that bleeds into the countryside too, realised by photographer and director Angelo Pennetta, where real tigers roam the various scenes. The cats were filmed in a separate, safe environment, in compliance with the rules adopted by Gucci on the subject, and were then included in the campaign. All items are accompanied by an exclusive themed packaging that includes a series of coordinated boxes, shopper bags, envelopes, and bags made with paper from responsibly managed forests, the handles are in 100% recycled polyester and are knotted, to avoid the use of glues, in line with Gucci’s ongoing commitment to sustainability.