The Venetian brand connects with millennials and Generation X.
In an era where everything is just a click away, values such as authenticity and quality are still important. In other words, the values of ‘Made in Italy’.
GH?UD takes these assumptions as its starting point (the name means gold in Flemish) and does not define itself as a sneaker brand, but rather a fashion brand that specialises in making sneakers. Thus, it seeks to create products that capture the essence of hedonistic minimalism, which consists of attention to the quality of the materials being used and to detail, each of which is fundamental for the aesthetic of the product. Created in Venice and produced in the district, these shoes are aimed at Generation X and millennials, who grew up consuming and experiencing a globalised culture filtered by fashion magazines and computer screens, yet in search of products with a soul.