Stylist Federico Frison's first collection combines femininity with experimentation

Federico Frison grew up surrounded by shoes: his grandfather was a model maker for Bruno Magli, while his father is a technician with Louis Vuitton.

He worked in a heel factory, which is where he began to focus on heel caps, the distinguishing feature of the brand he is launching for the fall/winter 20/21 season.

His experience making heels inspired the creation of Drop, a stiletto heel featuring a spherical heel cap that naturally completes these high-quality, very feminine shoes made in Bologna on the basis of all-Italian know-how.

The result is styles such as Andrea, a suede slipper with laminated leather edge trim and a 20mm heel; Beauty, a classic pump made of a sophisticated shiny fabric, completed with satin edge trim on the vamp concluding in a minimalist sort of bow; Lucifero, made of iridescent fabric; Narcissa, made of velvet like its insole and lining; and Vanity, a white fabric boot with sequins and a 105mm Drop heel.

Federico Frison faced the challenge of making his début at a very difficult and complicated time, which is nonetheless favourable for products with a bold personality and the added value of quality Italian manufacture.