The brand turns 70 and pays tribute to its origins
The history of the brand, born in 1952 and now produced in the province of Verona, passes through Turin where the founder Renzo d’Arcano opened his first laboratory. 70 years later, the company pays homage to its origins and sets the advertising campaign for autumn-winter 22/23 in Piedmont. Starting from Turin and its triangle of squares – Castello, San Carlo, and Carlo Alberto – which form the backdrop to the shots of the Apulian photographer Pietro Sgaramella, following the creative concept designed by Pil. To better interpret and enhance the winter models, the photo shoot then moves to Courmayeur: the background is nature, mountain landscapes and the warm and retro-chic atmosphere of the Hotel Relais Mont Blanc. Everything is ready to celebrate the company’s 70th anniversary in October!
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