New stores in Doha, Florence, Rome and New York in 2023
[On the cover: Fratelli Rossetti’s boutique in Doha]
Fratelli Rossetti celebrates its seventieth birthday with expansion of its retail outlets in Italy and abroad, ushering in the year 2023 with the opening of the company’s Doha boutique in the Mall of Qatar, an important presence on Arab markets in addition to the Arab Emirates store in Dubai Mall. The end of March saw the opening of a new flagship store at Via Roma 18 in Florence and the reopening of the boutique at Via del Babuino 59/A in Rome. The company’s Madison Avenue boutique in New York is due to open in the autumn.
The new boutique concept is designed by architectural practice Architude, which showcases the brand’s heritage of craftsmanship and quality products. Its Italian stores use sustainably sourced marble and local stones, such as green serpentine marble in Florence or travertine and breccia pontificia, or red jasper, in the Rome boutique, with cast recycled glass. The perimeter of the floor is marked with an intertwined motif recalling one of the brand’s most emblematic techniques of workmanship; customers are received in velvet chairs in warm hues, on carpets of wool and silk.