‘Camera Showroom Milano’ is also attentive to the circular economy

[On the cover: clothes and accessories from CSM Meets Sustainability’s project]

The colour of the fashion supply chain will be increasingly green, which with slow but resolute steps is moving towards a future that is lived in a more responsible way. From the producers of fibres and yarns, to fabrics, to garment makers, also passing through showrooms, efforts are growing to be more sustainable from a social, economic, processual, and product point of view. Showrooms, an important link between production and retail, are researching and offering clothing and accessories brands that are increasingly in line with eco-friendly diktats. Camera Showroom Milano is convinced of this; the Association brings together 40 important multi-brand realities and has also included sustainability amongst its ideological pillars. During men’s fashion week in Milan last June, he reconfirmed the ‘CSM Meets Sustainability’ event organised together with Confartigianato Moda. The aim is to present and promote the brands in their showrooms with a slow philosophy and low environmental impact, but also to encourage other companies to undertake this path, guided by the experience of Caterina Occhio, who has dedicated herself to these topics for twenty years. Her team, in fact, makes use of specialists in Environmental Engineering, Chemical Engineering, Positive Social Impact, ISO Certification and ESG Models, figures necessary to accompany companies in the various steps to achieve sustainability. She recently coordinated UN social entrepreneurship programmes for the Mediterranean, providing advice to various initiatives including the UN Ethical Fashion Initiative.

Among the brands presented during the evening of the 20th of June, there were also some footwear brands. The Continuo showroom proposed Jean Michel Cazabat, a French designer who first worked for Charles Jourdan and Stephane Kélian, then launching his own brand in 2000 which is produced on the Riviera del Brenta, synonymous with high quality and the use of natural materials. From the 999 Showroom the choice fell on Silvano Sassetti’s footwear who embraced the philosophy of circular design using recyclable raw materials at the end of their life cycle. Leather is an example of such a material; a biodegradable and, therefore, sustainable material par excellence if treated with tannins. The Garage Marina Guidi showroom proposed the collection of Simon Cracker, an emerging clothing and footwear brand produced with recycled waste materials, from sheets from old dowry sets, to pieces of parachutes, from upcycled shirts, to recycled jerseys.

Jean Michel Cazabat

 

Silvano Sassetti