Both personalised outfits and revisited looks from the Prada and Miu archives

[On the cover: Elvis movie, courtesy Warner Bros]

Cinema and fashion, a union that has been nourished and enriched for some time through the creation of ad hoc outfits or clothes taken from the archives and revisited. As in the case of Baz Luhrmann’s ‘Elvis’, which premiered at Cannes on the 24th of May and starring Austin Butler as Elvis, Tom Hanks as his enigmatic manager, Colonel Tom Parker, and Olivia DeJonge as Priscilla Presley, each of them dressed from head to toe by Miuccia Prada who collaborated to recreate the iconic style of the great Elvis, who defined an era. As such, there is both loyalty to the past, but also a modern vision of clothing to connect with today’s public. Thus, starting from the study of the sources of Elvis and Priscilla’s dresses, Prada and Miu Miu have found affinities and correspondences in their immense archives, giving shape to new creations. The result strongly recalls the years represented in the film, but it is also an expression of the DNA of the two brands and their history. Collaboration with cinema is certainly not new for Miuccia Prada, but dates back to 1996 with Leonardo Di Caprio’s clothing for the film Romeo + Juliet and again, in 2013, with creations for The Great Gatsby.