Dagli abiti alle calzature, l’anima della moda è green.

[On cover: Velveteen and Piccola Ludo at Pitti Bimbo’s Apartment catwalk, photo by Giovanni Giannoni]

Stripes, florals, tropical prints, embroidery and fluorescent pops for girls; camouflage, marine embroidery depicting anchors and ropes, and designs evoking an urban jungle populated with forest animals for boys.

This was the mood at lifestyle fair, Pitti Bimbo, for spring/summer 2020. Colour was big in clothing, as was fashion with a focus on the “natural”, with coarse, light and fresh fabrics that were often sustainably produced. A number of the shoes were also produced using new processes, such as the Re-generation project spearheaded by Jarrett, which uses waste materials recovered from the warehouse.


Soles define sandals this season: rope, evoking the espadrille, anatomic versions, making the shoe more comfortable, and “shark teeth”. The uppers, meanwhile, are enhanced with details – ribbons, flowers, bows, appliqués and lettering – in the girls’ models, while boys’ creations feature technical closures with Velcro, graffiti and hashtags.


Now acceptable at all occasions – even ceremonies – sneakers range from sober white uppers to rock versions defined by spray marks, colours and the combination of technical and natural materials. Girls models take on an aggressive look with spotted textures, glitter and fluorescent inserts. And the volumes get bigger with platforms and high box soles.