The brand focuses on customisation through screen printing
‘Plus’ is the name of the new sneaker and outerwear project that is born from the skills of an important screen-printing company, Seriplanet, which works with the major luxury brands. As the logo says, Plus wants to bring that added value that supplements ‘Made in Italy’ sneakers through sophisticated screen-printing techniques that allow both shops to order customised models and, at a later stage, consumers to create their own footwear. Plus is, thus, a contemporary art workshop in state of constant evolution, where painting, flocking and laminated effects, combined with the creativity of the design office, create an alchemical mix with a strong visual impact.
Through the ‘My Plus’ configurator, which offers countless customisation possibilities, it is possible for commercial partners to create their own collection or renew the stock they have in storage, to give a new lease of life to footwear with delivery times from 2 to 3 weeks. At Pitti Uomo the brand, which is distributed by the ‘Progetto’ showroom in Milan, presented sneakers with an upper in regenerated leather or fabric, characterised by designs that, through the sublimation printing technique, do not degrade over time, since the fibres absorb and are impregnated with colour. Amongst the proposals, there will be also models with paintings by street artists who participated in the Biennale Street Art in Padua from the 5th to the 20th of June to redevelop the urban area.