On sale the ss 2022 collection

The Florentine brand opens a shop in its home region. After the monobrand stores in Milan and Seoul, the flagship store will be hosted in Florence in a historic building in the Tuscan capital with work by Florentine decorating craftsmen. A coffered ceiling, wood panelling and furnishings in materials that are ‘Made in Tuscany’ form the backdrop to the spring/summer 2022 sneaker and clothing collection. The new opening coincides with a positive moment for the brand, distributed in 25 countries and which closed 2021 with a 35% increase in turnover compared to 2019. “Our development plan” – said CEO Tommaso Santoni – “is focused on the online world, internationalisation, an accurate and selective wholesale distribution policy, and retail development in key cities such as Paris, London, Tokyo, and NYC”.