The brand expands its range of products and distribution
The Cult brand, recognised for its glam-rock combat boot, evolves by expanding the collection for next winter with new models and opening up to the ‘total look’ to meet the needs of a wider audience. This diversification also corresponds to growth that foresees the expansion of its distribution network to reach 30 sales points by 2023. The first step in this process is the opening of the Milan office in Corso di Porta Nuova. “The need to launch the total look” – explains the general manager Massimiliano Rossi – “is part of our development of the brand, which does not want to be linked only to footwear, but to a real 360-degree lifestyle that includes clothing and other brand extensions. In fact, we have already introduced kids’ wear for some seasons. They are all operations aimed at diversifying our target audience and dressing the new generations. In fact, we were also the official partner of the latest edition of X Factor”.
Our development of the brand does not want to be linked only to footwear, but to a real 360-degree lifestyle that includes clothing and other brand extensions. In fact, we have already introduced kids’ wear for some seasons
In the next collection for Autumn-Winter 23/24, there will also be more feminine models with 6.5cm and 8.5cm heels with rhinestones and chains, always in line with the rock style of the brand. And then baby moccasins and ankle boots with platform or lug treads, but still super light thanks to their EVA soles. The special ‘Rubber Shell’ capsule, for him and for her, revisits the combat boot, the Beatle boot, and the moccasin, but in a technical key, thanks to the all-over melted rubber dripping on the upper.